"Have you ever thought your business might have a soul, and with it, a reason-for-being that’s beyond you? What if being an entrepreneur is actually about tuning into a partnership between you and your business — not to drive it with a whip, or expect it to wait on you hand-and-foot, but listen to it with your heart as if it were a best friend? This concept has legs — no, it has wings… and makes practical things like writing websites, creating programs, pricing offerings, etc. a delight. Prepare to be wowed by this wonderful interactive playbook."

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